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LinkedIn Meets the TAIT Business Development Team and Captures Their Work Process

July 10th, 2017 | TAIT Talks
Written by TAIT Talks

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LinkedIn and TAIT partnered on an ‘in learning’ campaign to highlight what it takes to work in the live event industry at TAIT. Linkedin came to TAIT headquarters and filmed our employees discussing their workflow and processes. The below episode showcases the Business Development process and what that entails as a TAIT business development representative. Stay tuned for upcoming episodes on project management, design and engineering, fabrication and integration to discover how the different departments at TAIT come together to transform early creative conceptions from artists, architects, and show designers into a final product that dazzles on opening night.   Go ahead, ‘Experience the Extraordinary!’

Business development from TAIT: Creating World Class Experiences by Tait Towers LLC

Business development, my role is to predominantly work with clients with discussing new projects with them, developing ideas. – That sort of creative development, the iterative design process, lateral thinking and problem solving, sort of being free to think outside the box is really key for anybody who is working this front-end conceptual part of the projects. – My specialty is in the permanent installation market.

In the business development that we’re doing, a lot of it is more, they have a show going on in their theater, or they might have a nightclub where they want to do a new experience, and so we are working with them on designing specific equipment, so machinery, control systems, show control.– With the things that we’ve birthed in the concert touring world and live entertainment, we’ve found in talking to architecture firms and these really well-known people in the world that they’ve been looking for these solutions that we have sitting here already developed, and so really, my job day to day is going out there, not only educating architects, but also consulting with them, developing these ideas around this skill set that doesn’t exist in their world, and it’s really proving to open up doors and open up new opportunities for them creatively.

We were approached by Mr. Chow to help him realize a kinetic sculpture for his restaurant. So the guests are sitting having a dinner, and they look up and there is this beautiful white almost yacht-looking sculpture above them that they don’t think moves, and then 20 minutes later, the whole piece will move in and then start moving and it does a four-minute display.

Watching the kinetic sculpture move for the very first time and seeing everybody pulling out their cameras and videoing it is just brilliant, it’s really great. – We come at it from the entertainment side of spectacle and of technology and really forward-thinking creativity. – I started off my career as a technician, so I was a stage manager, then went to be an automation technician, running shows, programming shows, and so when I’m speaking with clients nowadays, when I’m talking about how they want to use the system, what the challenges that they might face operationally down the road, I have that experience and I can explain things a little bit more because I’ve been on that end user side.

I actually grew up here in Pennsylvania and went to Pratt Institute for Architecture, where I studied for five years, and I knew I didn’t want to be an architect proper, but I really loved that process, the creative process, and iterating and problem solving, so I set out to try to find something that could fit that that wasn’t necessarily architecture, and so I came across TAIT, and I’ve been here for eight and a half years now. I’ve really gotten to use my skills that I’ve learned in school, and have built new schools and honed them as well through my time here.

It’s been an incredible ride.