Year2016
Production ManagerDoug Sankovic
Production CoordinatorTerry Higgs
Creative DesignersPBJS

Microsoft

MGX FY17

Microsoft, once again, rocked out and celebrated its employees at this year’s Microsoft MGX FY17. TAIT Towers worked alongside Thinc, Inc., The Production Network and PBJS to create a larger-than-life and dramatic opening effect to unveil the 2016 Circle of Excellence Award winners at their national sales conference in Orlando, Florida.

Before announcing the Circle of Excellence Award winners, the Amway Center dimmed the lights, filled the arena with lit LED bracelets, began playing heavy-duty, guitar-influenced rock-n-roll music, and set off a brilliant pyrotechnic display. As the energy and excitement continued to pervade, the attention shifted towards center stage. Spotlights flashed, and five, 80 foot tall, red polysilk drapes, descended to the beat of the music and hung in a long semi-circle with the Circle of Excellence Award logo displayed on the center. As the music intensified, fireworks erupted around the drapes. In the blink of an eye and on cue to the music, the red drapes swiftly moved at different intervals creating a visual waterfall-like-effect, then disappeared above, to reveal the 140 Circle of Excellence Award winners who were standing behind the drapes.

The distinctly branded red Microsoft kabuki drapes consisted of approximately 90 Kabuki Solenoid release rigs. Additionally, there were 7 Sniffer Units that had 24 inch drums with a motor to power the display. The units, on cue, were able to release the drapes then reverse them back into the drum to give the illusion that they disappeared into thin air.

Additionally, the Kabuki Solenoids and Sniffer Units were controlled and operated with TAIT Navigator, TAIT’s proprietary automation system. This unparalleled control allowed for the precise timing and sequencing needed to showcase the spectacular waterfall effect.

Microsoft MGXFY17 was an epic success. The larger-than-life and dramatic opening effect for the 2016 Circle of Excellence Award winners was a “can’t miss moment.” We can’t wait until next year!

Microsoft MGX FY17
The Kabuki Solenoids and Sniffer Units were controlled and operated with TAIT Navigator, TAIT’s proprietary automation system. This unparalleled control allowed for the precise timing and sequencing needed to showcase the spectacular waterfall effect.