TD Bank’s Annual WOW! Awards acknowledges top performers with a night of celebration and star-studded performances. During each ceremony, TD recognizes the company’s high-level business strategy, vision, evidence of service offering enhancement, provision of development or training opportunities and overall customer experience delivery through both business awards (for TD Bank’s branches) and individual awards (for employees).
An activation of this scope required incredible collaboration between Event Producers, Declan Weir Productions, Production Manager, John Monroe, Director, Terry Nolen, and Entertainment Automation Specialists, TAIT, to deliver an experiential brand activation for TD’s WOW! Awards.
From the initial conceptual phases, Declan Weir wanted TAIT specific solutions; TAIT Rollios, Nav Hoists and seamless automation. TAIT provided 3 custom-made TAIT Rollios that served as a moving backdrop cued by TAIT Navigator. Each 20 ft. wide TAIT Rollio was equipped with two pieces of 8 ft. wide projection fabric that opened and closed while simultaneously serving as a projection surface throughout the show. Additionally, TAIT provided 18 Nav Hoists to hang trusses furnished with Martin Axiom lights into the overhead rigging. On TAIT Navigator’s cue, the Nav Hoists lift and lower the lights from the trusses to create different show looks.
Through the design phase, Weir directed TAIT’s media team to begin pre-programming TAIT Navigator for purposes of pre-visualization of the show. The pre-visualization of a show allows for more creative and artistic flexibility in the design as well as continuous improvements and changes prior to a show being physically installed and built. Weir worked with the media team on static show looks and lighting concepts. By combining Weir’s design concepts with TAIT’s architectural models of the show, the media team created animated motion profiles that sync with TAIT Navigator to pre-program show cues.
“Our goal is to empower animators to work with automation by connecting the animation tools with TAIT Navigator. By doing so, we are able to offer decision makers access to more accurate information earlier in the process and provide real-time show visualizations directly from Navigator.” – Owen Byrne, Sr. Media Designer at TAIT.