London 2012 Olympic Ceremonies

London 2012 Olympic Ceremonies: Landscape Video

Year: 2012

Artistic director: Danny Boyle
Technical director: Piers Shepperd
Executive Producer: Catherine Ugwu

Artistic director Danny Boyle wanted to integrate the Olympic stadium audience into the live opening and closing ceremonies. We helped him to realise his vision, with the world’s largest landscape video display, comprised of 634,500 pixels.

Using the resources and expertise of our offices in the United Kingdom, Belgium and China, we incorporated 70,500 pixel tablets into the Olympic Stadium’s seating bowl. The process, from design, development, manufacturing and commencement of system installation, took just four months.

Our pixel tablets have been commended with a number of awards. A Guinness World Record recognises the sheer scale of undertaking as the world’s largest landscape video display. The judges of the PLASA Innovation Award described the concept as ‘the ultimate in audience participation’.

Audience safety was a top design priority. In addition to smart cabling infrastructure which ensured aisles and stairways remained clear at all times, the tablets themselves automatically retracted leaving aisles clear in the event of evacuation.

The hand-held units, which were lightweight enough to hold comfortably, were used by the stadium audience in choreographed moves directed by the ceremonies team.

Overnight, we transformed video from a two-dimensional screen to an interactive, three-dimensional experience. With sustainability in mind, the pixel tablets were designed to be adaptable. They now form part of our rental fleet and look set to enjoy a lengthy afterlife on future global events.

London 2012 Olympic Ceremonies

Year: 2012

Artistic director: Danny Boyle
Technical director: Piers Shepperd
Executive Producer: Catherine Ugwu