Brand Experience
Snap
Newfronts
year
2022
capabilities
Event Production
Technical Direction
Vendor Management
Production Management
Graphic Design & Branding
Asset Coordination
Scenic
Machinery Automation
The Snap brand wanted to make a splash at Newfronts, so we helped create engaging stage shows where influencers and advertisers could experience new product features firsthand. We made immersive spaces inside the Rose Theater and Jazz at Lincoln Center to highlight Snap technology and products in an exciting way, making this one of the Snapchat events to be remembered throughout the larger-than-life brand’s history.
For Snap Newfronts, we built onsite moments with design partner Willo Peron that inspired a thousand pics. Guests arrived on yellow elevators that set a bright tone for the Snap brand experience. As the doors opened up, riders saw the Snap button come to life in a circular atrium.
Our stage featured a 27’ high luminous TAIT-built hand sculpture holding a Snap branded device that screened content in front of a curved LED wall. It was a perfect vessel to show all the brilliant ways Snap brand users connect on the platform.
Our stage featured a 27’ high luminous TAIT-built hand sculpture holding a Snap branded device that screened content in front of a curved LED wall. It was a perfect vessel to show all the brilliant ways Snap brand users connect on the platform.
Our Snap Newfronts experience was a show-stealer. Influencers, press, ad partners, and livestream viewers all came away with a better understanding of Snap’s potential for fully immersive connection.
Image provided by Colin Young-Wolff / Riot Games Inc.
Riot Games
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