Location Based Experience
Warner Bros.
Warner Bros. World Abu Dhabi
year
2018
capabilities
Guest Journey
Strategy
Master Planning
Art & Design
Design & Engineering
Graphics, Wayfinding, & Branding
Media
Vendor Management
Production Management
Asset Coordination
Show Control
Integration
Programming & Training
Warner Bros. Challenged TAIT to concept, design, and produce a global theme park destination that empowered a century of beloved stories to continue to wow audiences in a space that spans 1.65 million square feet. We partnered with Warner Bros. and Miral to create a fully immersive indoor theme park that brings audiences of all ages into the worlds they love. Read more about how we brought Warner Bros. World Abu Dhabi to life below.
We knew the Warner Bros. Abu Dhabi park had to be as imaginative as the characters and worlds that would inhabit it. Through master planning, creative development, design, implementation, and production we wanted to inspire at every stage. It was a dream to use cutting edge tools and innovative thinking to bring characters that sparked our childhood imaginations to life, and gave the Warner Bros. Abu Dhabi theme park a life of its own.
Warner Bros. Abu Dhabi brings together six discrete worlds. Guests can wander through Warner Bros. Plaza, Gotham City, Metropolis, Cartoon Junction, Bedrock, and Dynamite Gulch in one awe-inspiring day. The Abu Dhabi Warner Bros. theme park includes family-friendly interactive experiences, state-of-the-art blockbuster rides and attractions, unique live entertainment, and immersively themed restaurants and boutiques. It was a welcome challenge to design and work on all 29 experiences included in Warner Bros. World Abu Dhabi.
We’re excited for the opportunity to use TAIT imaginative thinking to tell timeless stories in new ways, and are happy to help bring Roadrunner, Batman, the Flintstones and more to the UAE, and help create one of Time Magazine’s 100 Greatest Places of 2018.
Hale Centre Theatre
Young Living Centre Stage
Taylor Swift