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TAIT exists to imagine beyond expectations to create moments that transcend. Our global multidisciplinary team works with clients in the realms of Live, Location Based Experience, Brand Experience, and Placemaking to deliver the unforgettable.

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Rihanna was looking to show up in a way that's never been done before for the Super Bowl LVII Halftime Show. She and her team had a vision for floating platforms rising above the field to elevate her performance. TAIT welcomed the challenge and devised a high-flying solution stable enough to hold the artist, 12 dancers, and an unforgettable show.    

Apple Music Super Bowl LVII Halftime Show

For Harry Potter fans in 2012, stepping into the story was an impossible dream: a dream that the Warner Bros. Studio Tour London team wanted to capture perfectly. Millions of us wished to enter this fantastical world and feel the magic of being there, but there was no way to experience it in person. The release of the films only intensified that further. Warner Bros. Studio Tour London – The Making of Harry Potter was our opportunity to bring global fans a behind the scenes look at the creativity behind the films. 

Warner Bros. Studio Tour London–The Making of Harry Potter

Nike were releasing new NBA uniforms that let fans track stats and connect to players in a new way. When it came time to reveal the NBA’s new Nike uniforms  to the world, Nike wanted to make the moment as groundbreaking as the uniforms. To launch the game-changing Nike NBA uniforms, TAIT used our cutting edge stage automation system to bring attendees into a transformative space full of surprises. 

NBA Uniform Launch

Google was building a new center to host conversations about the future of technology and business for audiences including Google’s customers, partners, and employees. We set out to design a flexible, thought-provoking space that playfully combined sensory elements inspired by Google’s own user-focused design and technology– thus, the Grove Google Experience Center was born.  

The Grove Experience Center

Featured Work

Together with our clients, our global team of passionate artisans envision, create, and deliver experiences that move audiences around the world. From strategic visioning to delivery, across markets for all types of audiences, we are united by a belief that anything is possible.

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