2021 TAIT Yearbook

“I hear people talk about ‘pivoting’ during the pandemic – that implies that we started doing X, and then we started doing Y. Well, we never stopped doing X – we just adapted what X meant. Our journey through this has been remarkable in terms of our ability to adapt as a business.” Images: The Governors Ball 22 Moving People Across the Globe “At the end of 2021, we had our team leading the site and festival production for SOUNDSTORM. It’s one of the largest music festivals in the world, which runs for four days in Riyadh, Saudi Arabia. That was directly after running the Fan Zone concert for Formula 1 in Jeddah. “There are so many exciting things happening within the business right now in terms of our unification and our coming together as a business. Over the last 18 months, we’ve really achieved a level of connectedness across the group. “We’re an integral part of a global entity that’s creating moments for audiences worldwide, and we’re excited to take those opportunities further in 2022. I think this period of focus and self-examination has really put us in a great spot to leverage our potential for the future. And we’re energized to advance what’s possible and to work together to unlimit our clients’ ideas.”