2021 TAIT Yearbook

29 “When we entered the TAIT group, pre-pandemic in November 2019, we knew we wanted the businesses to become more closely aligned,” explains Ben. “We’d already established how we wanted to do this, and the pandemic gave us a moment while we were paused to change and align our processes. So many things have changed at our Wakefield site since becoming part of the TAIT group, despite the fact that you walk in and everything looks identical. But in the way we operate, so many elements have evolved over the last two years.” Looking forward to 2022 and beyond, Ben’s excited about the Wakefield site becoming a fully fledged part of TAIT and the prospect of sharing those decades of knowledge the team has built up. “The big thing for 2022 is to take all the things that we’ve learned over the years, and all the things that TAIT can teach us, and welcome that knowledge with open arms. We’re looking forward to moving ahead with the resurgence of concert touring and the return of the markets that we have been so productive in over the years, to make sure that we’re delivering on time, on budget, and we’re keeping our clients happy. Images Top left: Beyoncé & Jay-Z, OTR II Tour Bottom left: Escape From The Studio, Metallica, 1995 Top right: Take That, Greatest Hits Live tour Bottom right: Spice Girls, Spice World – 2019 Tour “It’s been such an amazing journey. I’ve been part of it for the past 10 years, and I’ve been around Brilliant in the 10 years prior to that. We’ve worked hard to evolve the reputation and the offer here in Wakefield, and as we’ve become part of the TAIT group over the last two years, it’s been wonderful to see the alignment and culture come together. “Working at Brilliant has been a constant evolution,” reflects Ben. “It’s been a team of people who are really willing to push the boundaries and to walk into completely uncharted territories totally unfazed, knowing that we will deliver something amazing at the end of it. That’s what our team in Wakefield is all about for me.”