2021 TAIT Yearbook

63 MDLBEAST was looking for a team to produce next-level entertainment experiences at the Formula 1 Saudi Arabian Grand Prix, so we devised a supercharged experience that welcomed over 50,000 guests for three nights of spectacular performances. We built a futuristic concert arena that paired bold design with industrial grit, using shipping containers to make a powerful, yet sustainable statement. A prismatic stage lit up the night sky delivering brilliant light shows and bursts of pyrotechnics, and the projectionmapped stage featured spectacular shows by Justin Bieber, David Guetta, Hamaki, DJ Snake, Amir Diab, and Tiësto. This epic Grand Prix activation exuded Saudi Arabian style, with a custom VIP experience, including decks and viewing platforms, along with premium VVVIP Suites.