Black Crowes

Shake Your Money Maker Summer Tour

With creative input from the Black Crowe’s management and production team, the vibe of a 70s Juke Joint was chosen to capture the tour’s aesthetic. The stage was equipped with VIP risers on both sides for fans to get up close and personal with the band as they performed. Underneath the VIPs, the crew runs the show in their tech bunkers.

Year
2021
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The stage was built from TAIT’s proprietary, modular Mag Deck System™, creating a raised performance surface for the band. Stage right was a fully working bar with eight bar stools, with a custom vinyl finish and a fully stocked bar.  Left of stage was the ‘Juke Joint’ area where the backup singers performed and two band risers were built center-stage, each with a concrete fascia. Upstage center was a vintage jukebox, rebuilt with custom LED lighting and continuing the Juke Joint theme, an abstract curtain backdrop depicted bricks, graffiti, and buildings to make it seem as if the audience were walking down an alley.

Given the variety of venues the tour was due to take in, the stage needed to be reconfigurable for different sized locations. Ultimately, TAIT created a fully modular staging and scenic system that comprised two different Juke Joint configurations and three different configurations for the bar setup.

The project was delivered entirely from TAIT’s HQ in Lititz, PA.

After the Black Crowes opening show, TAIT’s CEO, James ‘Winky’ Fairorth,said, “What an accomplishment for our industry and a healthy sign of our return to Live Events. We could not have done it without the trust and support from the incredible management, production crew and our fellow vendors. It’s these relationships and our collective ability to bring joy back to audiences that makes what we do so special. It was so nice to hear the ROAR of an audience again!!!”

Thank you to our partners, PRODUCTION DESIGNER, STEVEN COHEN, REHEARSAL STUDIOS, ROCK LITITZ, MANAGEMENT, MARK DIDIA OF RED LIGHT MANAGEMENT, LIGHTING/VIDEO, 4WALL ENTERTAINMENT, TRUCKING, UPSTAGING, INC., PRODUCTION MANAGER, JASON DANTER, SOUND, CLAIR GLOBAL.

The capabilities in this project are: Scenic, Staging.