North American International Auto Show


Brilliant Stages* was approached by George P Johnson to create a unique structure for luxury car brand Lexus at the 2017 North American International Auto Show in Detroit.



DETROIT - JANUARY 10: Litestructures created the lighting set up over the Lexus display at the North American International Auto Show seen here Tuesday, January 10, 2017 at Cobo Center in downtown Detroit. (Photo by Bryan Mitchell)
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The Build

The project required the delivery of 4 suspended seamless light boxes, surrounded by 5 custom designed and made headers or counter rotating automated rings. These headers required over 1.3km of aluminium tube which were wrapped in wood effect vinyl and incorporated Japanese rice paper, frosted polycarbonate and brushed aluminium.

Brilliant were given a tight timescale of 8 weeks to complete the project in time for the opening of the NAIAS, with a large percentage of the manufacturing and fabrication completed in a productive 3-week period.

All of the different components were strategically stowed away in custom made air freight packing crates making for a quick and efficient construction process in Detroit.

The Stats

The project utilised over 7.5km of LED tape and over 274 metres of fabric material, using 8 different fabrics across 18 drapes. The largest build component weighed a mere 9 tonnes with a total shipping weight of 61 tonnes.


*In 2019 Brilliant Stages became part of TAIT. Today the team in Wakefield, UK continue to create brilliant live experiences for clients across the globe.

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