ContributorsTAIT Towers & Three Six Zero


Web Series

Deadmau5 and TAIT partnered with YouTube to launch a first of its kind, behind the scenes web series showcasing the technology behind the infamous Cube 2.1.

As shared by Deadmau5, “You get to see more sides of my creativity, as opposed to listening to the music you’ve already heard, and you get to see new content, and new content delivery methods.”

Cube 2.1 isn’t just about technology. It’s about environment, emotion, senses and collaboration. This web series highlights the cube and showcases how the convergence of music, art and technology can completely transform a space regardless of audience size.

“It’s not about just going to see a show it’s about having an entire experience. [With this cube] we digitally control the energy of the room to make that experience happen,” Adam Davis, TAIT.

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