U2’s Innocence + Experience Tour was a collaboration of technology and design with two points of interest in mind: Create an intimate and interactive environment for the audience; and story tell, both visually and auditorily, by being completely original with the incorporation and use of technology.
“The show was not using technology for technology’s sake. It really had a much deeper meaning.”– Adam Davis, Chief Creative Officer
TAIT provided the Runway that divided the main floor into two halves, the Round Stage that represented the World, also known as, the “experience”, Subway Lights, a grid with PDL winches and Nav Hoists, a custom Billboard Element and 5 roll drops with custom printed soft goods.
U2 will tour in 74 cities – world wide.
“They are great artists and incorporating their artistic vision with technology was exciting. The end result was a collaboration from many creative forces.”– Adam Davis, Chief Creative Officer