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TAIT APPOINTS LEADING ENTERTAINMENT EXECUTIVE ZEINA DAGHER AS SENIOR VICE PRESIDENT, REGIONAL LEADER, MENA, FOLLOWING A DISTINGUISHED CAREER IN CHIEF EXECUTIVE AND SENIOR LEADERSHIP ROLES ACROSS EMAAR ENTERTAINMENT LLC, GLOBAL VILLAGE, AND DUBAI HOLDING ENTERTAINMENT.
TAIT is pleased to announce the appointment of Zeina Dagher as Senior Vice President, Regional Leader, MENA, strengthening the company’s leadership and presence across one of the world’s most ambitious and fast-evolving entertainment markets.
Based in the region, Zeina will lead TAIT’s MENA operations and set the strategic direction for the business, with a focus on sustainable growth, operational excellence and, importantly, strengthening relationships with clients and partners across the United Arab Emirates, Saudi Arabia, and the wider MENA region. Her appointment reflects TAIT’s continued commitment to MENA and its ambition to be closer to the people and organizations shaping the future of entertainment, culture and experiences locally.
A senior executive and entertainment industry expert, Zeina brings more than 13 years of leadership experience across the entertainment, attractions and visitor-experience sectors. Most recently, she served as Senior Vice President at Dubai Holding Entertainment, where she led Global Village, following a longstanding career with Emaar Entertainment LLC, where she served as Chief Executive Officer. Her experience spans some of the region’s most recognized destinations and attractions, including Global Village, Dubai Opera, Burj Khalifa, Dubai Aquarium & Underwater Zoo, Cinemas, and other major entertainment destination.
Having spent much of her career on the operator and client side of the industry, Zeina brings a valuable perspective to TAIT, combining a deep understanding of regional audiences, commercial priorities and operational delivery with an established network across the MENA entertainment sector.
Zeina Dagher, SVP, Regional Leader, MENA, said: “I am delighted to join TAIT and work alongside its exceptional global teams to further strengthen the company’s presence across MENA. TAIT is a global leader in creating and delivering extraordinary live experiences, bringing together strategy, creativity, engineering, technology and world-class delivery. I look forward to working closely with our regional and global teams, clients and partners, and to contributing to TAIT’s continued growth across the across the MENA region.”
Adam Davis, Chief Executive Officer of TAIT, added:
“MENA has been an important part of TAIT’s story for many years, and Zeina’s appointment marks an exciting next chapter in our commitment to the region. She brings deep regional experience, a strong operator’s mindset, and a clear understanding of what it takes to create, scale, and sustain world-class entertainment destinations. As we continue building TAIT as a global producing platform, leaders like Zeina help us get closer to our clients and connect local ambition with global capability.”
As investment in entertainment, cultural destinations and visitor experiences continues to accelerate across MENA, TAIT remains committed to deepening its regional partnerships and combining local insight with global expertise to bring its clients’ most ambitious ideas to life.
About TAIT
TAIT partners with artists, brands, and institutions to bring culture-defining, never-before-seen experiences to life. Pioneers in rock ’n’ roll concert staging, TAIT has grown to set the global standard for extraordinary live events and experiences; building on a 45+ year legacy through cutting-edge technology, precision engineering, and creative design. TAIT’s 23 global offices have developed iconic productions and experiences in over 30 countries, all seven continents, and even outer space for renowned performers, theme parks, exhibits, and venues across the globe. Partnerships include Taylor Swift, Cirque Du Soleil, Nike, NASA, Disney, Beyoncé, and The Olympics.
