As SXSW London’s entrusted partner for this expansion of the renowned festival, TAIT is leading the development and delivery of all areas of event execution.

This upcoming London edition is poised to ignite a wave of excitement across the UK and Europe, building off the highlights and successes in Austin earlier this month. The June event will take place across dozens of venues throughout the Shoreditch area of East London.

Katy Arnander, Director of Programming for SXSW London comments, “Shoreditch is renowned as a vibrant center for creativity and technological innovation, as well as for its diversity, energetic youth culture, global cuisine, and nightlife. We're excited to be working closely with local stakeholders to ensure the festival creates a positive impact for the community it will take place in.”

"Throughout its history, TAIT has consistently established itself as a leader in producing innovative and memorable live events that raise the bar on what’s possible and create lasting experiences for audiences” said Robyn Henry, Vice President of Project Delivery at TAIT. ‘We are excited to bring our production expertise to this exciting endeavor as SXSW's first European edition and look forward to helping make the festival a vibrant showcase of creativity and entertainment for global audiences."

SXSW London will have 24 content tracks and feature future-focused ideas, R&D prototypes, and thought leadership from some of the greatest minds in the world. Influential speakers have already been announced, including actor Idris Elba; conscious explorer Deepak Chopra; and comedian Katherine Ryan. Additional speakers, venues, and musical acts will be announced as the anticipation builds until the festival in June.

TAIT partners with artists, brands, and institutions to bring culture-defining, never-before-seen experiences to life. Pioneers in rock ’n’ roll concert staging, TAIT has grown to set the global standard for extraordinary live events and experiences; building on a 45+ year legacy through cutting-edge technology, precision engineering, and creative design. TAIT’s 20 global offices have developed iconic productions and experiences in over 30 countries, all seven continents, and even outer space for renowned performers, theme parks, exhibits, and venues across the globe. Partnerships include Taylor Swift, Cirque Du Soleil, Nike, NASA, Disney, Beyoncé, and The Olympics.

About SXSW
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film and television, music, education, and culture. An essential destination for global professionals, the annual March event features sessions, music, and comedy showcases, film and television screenings, exhibitions, professional development, and a variety of opportunities to meet and connect with people. SXSW proves that the most unexpected discoveries happen when diverse topics and individuals come together. SXSW 2025 will take place March 7–15 in Austin. Learn more at sxsw.com. To register for the event, please visit sxsw.com/attend. SXSW’s expansion into the Asia Pacific region, with SXSW Sydney starting in 2023 and Europe with SXSW London in 2025, provides new possibilities at this iconic experience. These events, each with their own distinct flavor, make South By an indispensable three-stop tour for the global creative community.

A global platform celebrating the convergence of creativity, culture and innovation, SXSW’s inaugural European edition SXSW London builds on the brand’s decades of success in Austin and now Sydney. Between June 2nd-7th 2025, SXSW London will take over dozens of venues, galleries, clubs and spaces around Shoreditch in east London, including many independent and community-led spaces. In addition to the inspiring keynotes, music showcases, and innovations in tech, gaming and screen that fans have come to expect from SXSW, SXSW London will introduce new arts and culture programming in a first for the brand globally. SXSW London will also feature a particular focus on creative sectors and talent from across Europe.