Thinkwell and TAIT Logos

After years of creating unforgettable, one-of-a-kind experiences for guests around the world, we’re taking our vision and expertise to a new level.

Thinkwell is now TAIT.


For more than 20 years, the award-winning teams at Thinkwell have shaped unforgettable, one-of-a-kind experiences across the world.

As an industry leader in location-based entertainment, we’ve leveraged our strategy, design, and production expertise to create everything from world-class theme parks and presidential libraries to indoor ski parks in the desert and interactive encounters in the forest. We are known for telling powerful stories through world-class experiences, and we’re thrilled to begin the next chapter in our story.
TAIT is a trusted partner delivering world-class, audience-centric experiences through technology enabled storytelling. Together, we’re expanding our horizons, empowering our teams, and exploring what’s possible. We’re creating moments that move people around the world, every day.
Thinkwell is now TAIT.
Joe Zenas, Craig Hanna & Francois Bergeron
A group of Harry Potter fans in robes taking a selfie in front of Diagon Alley

Warner Bros. Themed Entertainment

Warner Bros. Studio Tour Tokyo - The Making of Harry Potter

Fireworks coming out of Hogwarts castle

The Magic of Christmas at Hogwarts Castle

Universal Studios Florida

As one brand under TAIT, our new design and delivery structure means that partners can come to us with any challenge anywhere in the life cycle of an end-to-end project, and we can advise, strategize, solve, and execute.

Lit up sign saying "The Joker Funhouse" above a large clown face with an open mouth

Warner Bros.

Warner Bros. World Abu Dhabi

Mannequins sitting around a fake fire, shadows behind them on rock wall

U.S. Marshals Museum

Thank you Thinkwell!

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