FIFA Fan Festival™ turned Fair Park, Dallas into the city’s gathering place for the FIFA World Cup 2026™, bringing live match broadcasts, music, food, cultural programming, and interactive experiences together across a one-million-square-foot site.
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TAIT led production management for FIFA Fan Festival™ at Fair Park, Dallas, supporting C3 Presents in the delivery of the 34-day festival. The event evolved each day around the tournament schedule, bringing together fan experiences, sponsor activations, local programming, and live entertainment throughout Fair Park. The entertainment program included three headline concerts at The Pavilion at Fair Park.
The Latin Legacy Tour, featuring MC Magic, Baby Bash, Lil Rob, and special guest Concrete, was followed by Turnpike Troubadours and Major Lazer. TAIT managed production for all three shows, supporting the artist, technical, scheduling, and operational requirements while incorporating each concert into the wider festival program.
TAIT’s production management brought many parts of the event together, giving fans a place to experience the excitement of the tournament beyond the stadium.
