Three women with hands raised in front of the Formula 1 logo Saudi Arabian Grand Prix


Formula 1 Saudi Arabian Grand Prix Concerts

Project Development
Event Production
Vendor Management
Technical Direction
Show Control
Event Production

With the fastest street track in the Formula 1 calendar, the Saudi Arabian Grand Prix is a next-level race that demands a next-level entertainment experience. Fortunately, the masterminds at MDLBEAST were ready to take on the challenge of creating high-octane Formula 1 after-race concerts for the Saudi Arabian Grand Prix 2023, and we were the partner chosen to help deliver them.

Formula 1 Saudi Arabia performers
 Formula 1 Saudi Arabia performer on stage with crowd
We created a futuristic Formula 1 concert arena for three nights of after-race concerts at Jeddah Corniche Circuit. Pairing bold design with industrial grit, we repurposed shipping containers and erected a huge prismatic stage that lit up the night sky, delivering brilliant light shows and fiery bursts of pyrotechnics.
Formula 1 Saudi Arabia stage pyro
Formula 1 Saudi Arabian Grand Prix Concert people sitting in vip tables
Formula 1 Saudi Arabia cheering crowd with confetti
Megastars Justin Bieber and Jason Derulo performed on a projection-mapped stage for the Formula 1 Saudi Arabia inaugural show. The crowds went wild, and the atmosphere was electric – as were the charging stations, which allowed guests, who needed some downtime, the opportunity to top up their phones and relax. A custom VIP experience exuded luxury, with exclusive decks, viewing platforms, and super-premium VVVIP suites.
Formula 1 Saudi Arabian Grand Prix 2023 Concerts  crowd eating and drinking in food and beverage area
Formula 1 Saudi Arabian Grand Prix Concert people in line at dunkin
Formula 1 Saudi Arabian Grand Prix Concerts women posing for photo with F1 logo backdrop

This epic Formula 1 Saudi Arabian Grand Prix activation gained traction by dazzling audiences and capturing media headlines around the globe. It was such a success that we headed back to Jeddah to do it all over again. The 2024 events – headlined by Alicia Keys, Pharrell Williams, and Martin Garrix – were even bigger, bolder and more spectacular, perfectly complementing the glitz and glamor of Formula 1 racing.

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