For three consecutive years, TAIT supported Frieze Los Angeles in transforming a Santa Monica airport parking lot into a premier destination for art connoisseurs, enthusiasts, and Hollywood’s elite. With our support at Frieze Art Fair, the fair masterfully blended vibrant artworks, awe-inspiring installations, and curated events. The result: a holistic art experience that radiated elegance and prestige.
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The fifth iteration of Frieze Los Angeles reimagined the iconic Frieze tent as a space without boundaries where global artistic representation could coalesce. We managed and supervised the environment build, overseeing logistics, exhibitor services and buildout of all facilities within the tent structure.
This setup encouraged rich dialogue and bridged conventional divides in art and geography, drawing art lovers into a world of curated creativity and innovation. Additionally, the Frieze Art Fair shone a light on social awareness. Curator Essence Harden, from the California African American Museum, spot lit the next generation of artistic voices. The Endeavor Impact Prize, presented in partnership with the Center for Art & Advocacy, recognized artists who have made a significant impact on society with their work.
This edition of Frieze LA was an unprecedented success, with 97 participating galleries and 30,000 attendees from more than 85 countries. The Frieze Art Fair Los Angeles event not only sold out but also garnered significant attention from global media giants like The NY Times and Forbes, further cementing its significance on Los Angeles’s cultural calendar. By intertwining art, community, and innovation, Frieze LA celebrated the dynamic essence of contemporary art culture.
