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Person standing in front of a wide painting on a white wall
Person standing in front of a wide painting on a white wall
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Frieze

Frieze Art Fair New York

year
2012 - 2024
capabilities
Project Development
Event Production
Event Logistics & Permitting
Vendor Management
Technical Direction
Scenic

Frieze Art Fair's New York debut in 2012 quickly achieved iconic status, becoming one of the city's hottest ticketed events. Each year, Frieze brings together global galleries, major collectors, and contemporary art fans in an innovative space. TAIT supports Frieze by delivering stunning activations, transforming unique architectural challenges and unconventional venues into bold, new experiences.

sam smith on stage in front of gloria sculpture with gold lights

Image provided by Madison Phipps

Sam Smith

Gloria the Tour

Hugo Boss

Hugo Boss/HFR/ Naomi Campbell Luncheon

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Giant red balloon animal dog in front of large tent
Aerial view of the Frieze Art Fair inside the Shed
Art-starved New Yorkers flock to The Shed at Hudson Yards, where tickets and artwork are snapped up almost immediately. The immersive fair dazzles with large-scale sculptures, hundreds of cutting-edge galleries, VIP lounges, gourmet restaurants, and a bookstore. Lucky attendees explore galleries filled with bold paintings, lush installations, and impactful social justice initiatives.

This daring activation draws art lovers and buyers each year, delivering a spectacular show brimming with surprises, and has become a pinnacle of New York’s cultural calendar, celebrated for its electrifying fusion of artistry and ideas.
Group of people looking at art that is hanging on a dark blue wall
Aerial view of art gallery with three people sitting around a brown table
Blue mannequin head in front of a painting

Frieze Art Fair's enduring popularity shines through in continuous praise from renowned publications such as Art News, The New York Times, Art Forum, HypeBeast, Architectural Digest, Observer, and The Guardian. With its seamless blend of creativity and innovation, Frieze continues to captivate and inspire, solidifying its place as a premier cultural event.

Person sitting in a virtual reality chair at an art gallery
Art show at the Shed in New York
Woman standing in front of several wall mounted photographs
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Person sitting in a virtual reality chair at an art gallery
Art show at the Shed in New York
Woman standing in front of several wall mounted photographs
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Credits
produced by
productionglue, now tait