Rockefeller Center with flags of different countries and pins on ground
Brand Experience

Octagon Worldwide, Inc.

Marriott Rockefeller Center

Master Planning
Technical Direction
Event Production
Event Logistics & Permitting
Production Management
Vendor Management

How do you mark the birth of the world's largest hotel company? TAIT partnered up to help Marriott answer that question with an immersive pop-up experience in the heart of New York City. We turned Rockefeller Center into a vibrant entertainment extravaganza with challenging games and unforgettable prizes.

The excitement kicked off with a live Today Show broadcast from the center’s iconic courtyard, setting the stage for the thousands of enthusiastic guests who lined up to explore Marriott's latest offerings. Using the courtyard as a canvas, we created a sprawling 4,000-square-foot interactive world map, pinpointing each of Marriott and Starwood’s 3,400 locations with oversized map pins and integrating RFID technology to create a rewarding—literally—guest experience. As Marriott, SPG, and Ritz-Carlton Rewards members tapped their keycards on the pins, they lit up, delivering instant prize wins to some lucky members and entering others into sweepstakes for free stays, travel packages, and prizes from Marriott’s roster of 30 brands.
Rockefeller Center ground as a map with large pins representing Marriott locations
Two women smiling and posing for a selfie
People looking at the map locations
Group photo featuring Chrissy Teigan

This unique activation sent Marriott's loyalty program registrations through the roof and garnered significant media attention, including coverage in Adweek, and Travel Weekly.

Big white walls explaining Marriott locations with woman standing in front
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