Following three consecutive years of electrifying races in Riyadh, the 2025 season marked a significant evolution for the Formula E-Prix as the pinnacle of electric motorsport shifted gears to Jeddah Corniche.
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Collaborating with the entertainment innovators at MDLBEAST, we engineered a dynamic and engaging environment, culminating in an energized after-race concert featuring renowned music icons Akon and Lil Baby, perfectly complementing the thrill of the new street circuit.
Beyond the electrifying races and captivating performances, attendees were offered a truly immersive experience that provided an exhilarating commencement to the season, captivating both dedicated fans and esteemed VIPs.
The comprehensive activations surrounding the event successfully amplified its vibrant spirit, and our continued successful partnership with MDLBEAST remains crucial in driving excitement and engagement across the Kingdom.
