Nike sought to launch the Nike Book 1 in an event that would immerse guests in a luxury experience reflective of Devin Booker's unique style. The challenge was to create a multi-sensory journey that would leave a lasting impression, marrying the ambiance of an upscale whiskey bar with the exclusivity of a speakeasy.
Cirque du Soleil
Front-of-House Experience, Cirque du Soleil Kurios
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TAIT partnered with Nike to design an environment that began with a soundtrack that set a luxurious tone. Attendees were welcomed with a Polaroid photo opportunity against a backdrop of curated bookshelves. The cocktail program, inspired by Devin’s car collection, offered bespoke drinks crafted by expert bartenders. A vintage rotary-style phone allowed guests to leave messages, which would be transformed into a keepsake vinyl for Devin, adding a heartfelt personal element.
The event at The Exchange Whiskey Bar was a triumph, with the Polaroids, cocktail menu, and the interactive vinyl recordings creating an intimate connection to Devin Booker’s world. Guests enjoyed an evening filled with fine spirits, engaging conversation, and a sense of participation in something exclusive. The event successfully blended the appreciation for Booker's tastes with Nike's innovative spirit, providing guests with an experience that resonated well beyond the night.
