Mannequins in black and lime green Jordan women's apparel
Brand Experience

Nike

Jordan Women’s Creative Collective

year
2020
capabilities
Strategy
Opportunity Assessment
Project Development
Show Development & Production
Guest Journey
Design & Engineering
Art & Design
Environmental Design
Graphic Design & Branding
Event Production
Event Logistics & Permitting
Vendor Management
Technical Direction
Asset Coordination
Fabrication
Scenic
Videography & Photography
Production Management
Service & Support

In the thick of New York Fashion Week, Jordan Brand wanted to unite influential women to discuss what matters most to them. Jordan and TAIT teamed up to give 30 female influencers a unique platform to express themselves creatively while introducing this powerful collective to the Jordan Women’s Flight Utility collection. The event would celebrate the new apparel capsule and help foster a sense of community.

We transformed a Chelsea space into a sleek, modern forum for a highly curated round-table luncheon that would amplify the voices of a diverse group of women. The Instagram-worthy showcase highlighted Jordan Women's DNA footwear alongside premium display models dressed in the newly launched apparel.
Guests getting apparel screenprinted
Women talking and smiling in front of mannequins
Two women zipping up jacket
Following the brunch discussion, guests could express their creativity at apparel customization workshops, which featured screen printing and sewing stations. A live DJ set provided an empowering, motivational soundtrack for a day of connection and inspiration, with a lounge for cocktails and networking continuing the theme.
Guests sitting and talking with apparel printing in background

This intimate event boosted Jordan Brand's presence during New York Fashion Week and offered a unique experience that centered around its new apparel line while bringing important issues to the fore. By creating a space for meaningful conversations and creative expression, we helped create a lasting impact on the attendees, reminding them that—in the words of Jordan Brand—what may be impossible alone is possible together.

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