Rihanna performing on floating stage in the middle of the Superbowl stadium


Apple Music Super Bowl LVII Halftime Show

Show Development & Production
Design & Engineering
Technical Direction
Asset Coordination
Show Control
Videography & Photography

Rihanna was looking to show up in a way that's never been done before for the Super Bowl LVII Halftime Show. She and her team had a vision for floating platforms rising above the field to elevate her performance. TAIT welcomed the challenge and devised a high-flying solution stable enough to hold the artist, 12 dancers, and an unforgettable show.

top down view of Rihanna performing on a floating stage
Rihanna’s Super Bowl performance opened with a dramatically framed close up of the artist. The TAIT Navigator Camera System captured the moment and quickly tracked backwards revealing that the artist was standing on a platform high above the field and flanked by dancers on six other floating platforms. This was the shot that captivated worldwide viewers of the Super Bowl LVII halftime show, that People magazine and others called breathtaking.
The platforms for Rihanna’s Super Bowl 2023 performance were intricately rigged for smooth movement, stable enough to support the choreography and performance of the artist and her team. You could see the comfort the well-engineered platforms provided as she glided through the air.
top down view of Rihanna performing on a floating stage with other dancers in background
top down view of Rihanna performing on a floating stage
The team behind the halftime show of Super Bowl LVII really wanted to make sure TV audiences could be brought up close and personal, and zoom way out to experience the spectacle at full scale. Sophisticated previsualization empowered the creative team to have pre-planned shot selection that easily translated to TAIT Navigator and connected all the automated elements together, crafting every shot from the opening frame to the firework finish.
far out image of Rihanna and her performers each on individual floating stages

After the show ended, the buzz didn’t. TAIT had partnered with Rihanna and her team to do the impossible during the most watched Super Bowl of all time. New standards were set, emotional heights were reached, and we all forgot for a moment that there was a second half of football to play.

Rihanna Tour Manager
Jason Milner
Rihanna Production Manager
Joseph Lloyd
Creative Director/Production Designer
Bruce Rodgers
Creative Director
Willo Perron
Parris Goebel
Lighting Designer
Al Gurdon
Executive Producers
Jesse Collins, Jay Brown, Roger Goodell
Dave Meyers
Hamish Hamilton
Copyright TAIT © 2024 All Rights Reserved.
TAIT is committed to protecting and respecting your privacy. TAIT will only use the contact information you provide to us to contact you about our products, services or special content. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our Privacy Policy.