In response to declining public interest in STEM subjects, Space Center Houston wanted to create a center that could reignite a passion for science and technology and simultaneously produce an experience that would spark the interest of a broad cross-section of visitors.
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SCH and TAIT launched a multi-year creative and strategic partnership to articulate their own moon shot: creating a world-class, guest-first experience that brings people and space closer together. Working closely with Space Center Houston, we created a Master Interpretive Plan and conducted a comprehensive Guest Experience Assessment, which formed the foundation for a multi-year partnership focused on transforming the Space Center’s visitor experience. That meant redesigning the main plaza, revitalizing the entryways to improve traffic flow, and reimagining exhibition spaces to create active learning environments.
One of the most poignant parts of the project commemorated the 20th anniversary of the Columbia shuttle disaster. This exhibit went way beyond merely retelling the events, instead focusing on the shared humanity and the experience of loss alongside the enduring desire to explore. Guests were invited to leave paper stars infused with seeds to capture memories of the past and dreams for the future. They could plant them on museum grounds or take them home to carry the spirit of Columbia into the world, creating a living tribute to the shuttle’s crew. The partnership has revitalized the center’s guest experience, creating an engaging environment that celebrates space exploration and connects visitors to stories of past missions and current research, engaging the next generation of scientists, engineers, and space enthusiasts.
