Brand Experience
UNICEF
Heart Strings
year
2024
capabilities
Show Development & Production
Guest Journey
Event Production
Event Logistics & Permitting
Vendor Management
Technical Direction
Asset Coordination
Fabrication
Scenic
Production Management
Service & Support
UNICEF aimed to transcend traditional advocacy by launching Heart Strings, an initiative to captivate a worldwide audience with interactive multimedia. The second fully immersive experience in the United Staes UNICEF’s goal was ambitious: crafting a message that resonates globally to inspire support for children's rights. In this endeavor, they turned to TAIT and Moment Factory, challenging them to blend creativity with universal appeal.
Heart Strings was first unveiled in Houston, marking the beginning of an immersive journey. This event married music, storytelling, and interactive technology, allowing participants to add their unique contributions to a collective melody championing children’s voice. The initiative's triumph in Houston set the stage for subsequent experiences in Atlanta, Boston, and Chicago, with TAIT tailoring each event to its local context while maintaining the initiative's core mission.
1 / 4
1 / 4
Through the team’s creative execution, Heart Strings has significantly advanced UNICEF’s global advocacy, uniting people through the power of music and collective action. This pioneering campaign has not only heightened awareness of UNICEF’s mission but also demonstrated the effectiveness of immersive, engaging campaigns in rallying support for humanitarian efforts.
Credits
produced by
productionglue, now tait
Nike
Nike Air Max Day
Playful Productions