Purple lights and haze in a nighttime forest. There are large leaves with projection mapping in the center of the image and a dimly lit building in the background.
Location Based Experience

Fernbank Museum

Wildwoods: AGLOW

Guest Journey
Graphics, Wayfinding, & Branding
Art & Design
Environmental Design
Design & Engineering
Master Planning
Project Development
Programming & Training
Interactive Technology
Production Management
Show Control

The ten acres of spectacular forest that surround Fernbank Museum were ripe for an experiential makeover to make them an integral part of the museum experience through the long winter months– thus, the Wildwoods: AGLOW experience was born.

Raised walkway with glowing arch. The arch says "WILDWOODS AGLOW" and is decorated with leaves.
Nighttime view of walkway through a forest. The forest is illuminated with purple and deep blue lights and is decorated by glowing leaf sculptures.
Person silhouetted in the foreground looking at purple lights and haze in a forest. There is a building in the background with amber lights.
We created a multi-sensory extravaganza that blends reality with enhanced vignettes and made nature the canvas for this immersive wonderland, all within the campus of the Fernbank Museum of Natural History. Working with strategic consulting studio Habo, we ran market research and built a business model for Wildwoods: AGLOW to ensure the experience would be financially viable.
Confident in our approach, we began the process of creating the interactive trail.
Partnering with Fernbank’s science team, we were able to ensure that every image, color, and sound was a natural extension of the Fernbank Forest, ensuring that this limited-run nighttime trail experience complemented its natural surroundings. Using trees, roots, and other natural elements as the canvas, we brought the Fernbank Wildwoods: AGLOW experience to life with lights and projections - creating a unique experience with original compositions. Following the enchanted path, guests can watch as roots magically spread into towering trees, witness oversized seeds explode with interactive light, observe nocturnal animals, and interact with larger-than-life glowing and singing mushrooms.
Colorful mushroom sculptures at night.
Glowing leaf sculptures and purple haze lighting

Inspired by the native flora and fauna that thrive in the ten acres of woodlands, Wildwoods: AGLOW’s captivating illumination, immersive projections, interactive scenography, and original musical composition absorb guests in a natural nighttime dreamworld of biodiversity. The trail opened in 2022 and will run during winter months until 2026.

Copyright TAIT © 2024 All Rights Reserved.
TAIT is committed to protecting and respecting your privacy. TAIT will only use the contact information you provide to us to contact you about our products, services or special content. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our Privacy Policy.