Brand Experience
Nike Jordan Brand
WNBA All-Star Weekend Las Vegas
year
2023
capabilities
Show Development & Production
Event Production
Event Logistics & Permitting
Vendor Management
Technical Direction
Production Management
At the 2023 WNBA All-Star Weekend in Las Vegas, Jordan Brand wanted to transform the Mandalay Bay into an immersive basketball experience, celebrating WNBA stars and inspiring future generations of athletes. TAIT was tasked with creating Stage23, a multi-sensory environment where the passion for basketball and the power of performance converged.
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From the high-energy three-point showdowns to panel discussions that sparked thoughtful conversation, every element of Stage23 was designed to enhance attendee engagement and excitement. The Jumpman Big Show provided an exhilarating highlight, artfully melding music, sport and style in an expertly choreographed performance set to pulsating beats.
For an exclusive preview night, we invited VIP guests to a sneak peek of the new Jordan x Feature gear, complete with personalized styling sessions curated by the Women’s Collective. A custom-built, interactive photo booth captured the night’s memorable moments against a dynamic Jordan Brand backdrop.
2023’s WNBA All-Star Weekend marked the public debut of the iconic Jumpman on a WNBA jersey, underscoring Jordan Brand’s commitment to the women’s game. The Stage23 activation proved to be a suitably inspirational event, giving female athletes an opportunity to amplify their voices and helping them to ignite the passion of the next generation of athletes.
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