Guest Journey

Design & Engineering

Graphics, Wayfinding, & Branding

Interactive Technology

Media

Show Control

Production Management

Integration

Programming & Training

Google was building a new center to host conversations about the future of technology and business for audiences including Google’s customers, partners, and employees. We set out to design a flexible, thought-provoking space that playfully combined sensory elements inspired by Google’s own user-focused design and technology– thus, the Grove Google Experience Center was born.  

Placemaking

North America

Architectural

The Grove Experience Center

Master Planning

Strategy

Opportunity Assessment

Vendor Management

Scenic

Can we build a functioning city in the desert, with full amenities and water solutions, that can host a festival that attracts hundreds of thousands worldwide? Can it win scores of awards and accolades along the way? Can we do it year after year? The answer is of course we can. Here’s how MDLBEAST and TAIT worked together to create Soundstorm, turning it into a global sensation.

Live

MENA

Festivals

Soundstorm

Art & Design

Asset Coordination

When the Niagara Parks Commission asked us to help tell the story and history of Niagara Falls, we were ready to take on the challenge. The original idea for Currents: Niagara’s Power Transformed was to make a compelling multimedia show in a traditional seated theater. We saw more opportunity. We soon convinced our partners to think bigger, expanding the show for the Niagara Parks Commission into an immersive and engaging visitor experience that shows how the power plant transforms water into electricity.  

Location Based Experience

Immersive attractions

Currents: Niagara's Power Transformed

For Harry Potter fans in 2012, stepping into the story was an impossible dream: a dream that the Warner Bros. Studio Tour London team wanted to capture perfectly. Millions of us wished to enter this fantastical world and feel the magic of being there, but there was no way to experience it in person. The release of the films only intensified that further. Warner Bros. Studio Tour London – The Making of Harry Potter was our opportunity to bring global fans a behind the scenes look at the creativity behind the films. 

Theme Parks

Warner Bros. Studio Tour London–The Making of Harry Potter

Show Development & Production

Technical Direction

Fabrication

Videography & Photography

Rihanna was looking to show up in a way that's never been done before for the Super Bowl LVII Halftime Show. She and her team had a vision for floating platforms rising above the field to elevate her performance. TAIT welcomed the challenge and devised a high-flying solution stable enough to hold the artist, 12 dancers, and an unforgettable show.    

Sports

Broadcast Events

Apple Music Super Bowl LVII Halftime Show

Project Development

Service & Support

The Hale Centre was building a new space, and partnered with TAIT to create a technological marvel to elevate the timeless art form of live theatre. 

Performing Arts Venues

Young Living Centre Stage

Taylor Swift has so many dedicated fans in part because she’s an incredible live performer, and the Reputation Tour served as one giant reminder of why their dedication is well-earned. She wanted to put on a show that wowed her fans like never before, and to do this she needed a stage like none other. Given our long-standing relationship, TAIT was happy to  engineer a megastructure for the Reputation Stadium Tour.   

Europe

APAC

Concerts

Reputation World Tour

With the popularity of eSports exploding, the League of Legends World Championship Finals had more eyes on it than ever. TAIT worked with Riot Games to make sure fans in attendance got an unforgettable show for the conclusion to the LoL World Championship. As experts in control ourselves, we wanted to help bring these athletes to new heights.  

eSports

League of Legends World Championship Finals

Event Production

Graphic Design & Branding

Machinery Automation

The Snap brand wanted to make a splash at Newfronts, so we helped create engaging stage shows where influencers and advertisers could experience new product features firsthand. We made immersive spaces inside the Rose Theater and Jazz at Lincoln Center to highlight Snap technology and products in an exciting way, making this one of the Snapchat events to be remembered throughout the larger-than-life brand’s history. 

Brand Experience

Product Launches and Press Events

Newfronts

Event Logistics & Permitting

When Virgin contacted us for a launch, it wasn’t a metaphor. They were bringing people to new heights, and letting 12.5 million viewers come along by tuning into the launch of the Virgin Galactic Unity 22. We were excited to produce an event for the next step in commercial space flight. 

Unity 22 Launch

LED Integration

Performer Flying

P!NK is no stranger to performer flying. In fact, she works aerial acrobatics into most of her shows and trusts our performing flying experts to help her pull off spectacular gags and keep her safe while she’s performing. 

Summer Carnival Tour

American country singer Morgan Wallen’s ambitious third album, One Thing at a Time, achieved a record-breaking feat with all 36 tracks entering the Billboard Hot 100.

One Night at a Time World Tour

We partnered with the OMNIA Nightclub to create a chandelier that pushes the possibilities for kinetic architecture. The spectacular OMNIA chandelier  is the focal point of the nightclub, and can turn any night into a once-in-a-lifetime experience. Learn how we brought the OMNIA Nightclub its crown jewel below.

Kinetic Chandelier

The urgency of the climate crisis calls for timely solutions– and TAIT’s work with the Bloomberg Climate Summit was there to help present them. For climate week and the 77th season of the UN General Assembly, Bloomberg Philanthropies was gathering the world’s brightest minds and key decision makers together for a climate summit like no other. They tapped TAIT to produce and manage a space that could quickly adapt to the high touchpoint conference’s needs throughout the day. We ran a dynamic, efficient ecosystem where vital ideas can thrive.  

Corporate Events and Conferences

Bloomberg Climate Summit

Warner Bros. Challenged TAIT to concept, design, and produce a global theme park destination that empowered a century of beloved stories to continue to wow audiences in a space that spans 1.65 million square feet.  We partnered with Warner Bros. and Miral to create a fully immersive indoor theme park that brings audiences of all ages into the worlds they love. Read more about how we brought Warner Bros. World Abu Dhabi to life below. 

Warner Bros. World Abu Dhabi

Blue Sky Design

The Wells Fargo Center’s  transformation in 2020 called for a futuristic scoreboard to bring fans even closer to the game. TAIT brought build, execution, and automation capabilities in partnership with ANC to bring this vision to life for the Wells Fargo Center scoreboard. 

Arenas and Sports Venues

Kinetic Scoreboard

 The U.S. State Department chose TAIT as their turnkey partner to design and create a Pavilion that represented the past, present, and future of American innovation at Expo 2020 Dubai.

U.S.A. Pavilion at Expo 2020 Dubai 

Nike were releasing new NBA uniforms that let fans track stats and connect to players in a new way. When it came time to reveal the NBA’s new Nike uniforms  to the world, Nike wanted to make the moment as groundbreaking as the uniforms. To launch the game-changing Nike NBA uniforms, TAIT used our cutting edge stage automation system to bring attendees into a transformative space full of surprises. 

NBA Uniform Launch

Work

Take a deeper look at our team and projects over the past few years.

Yearbook Anthologies

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