Live
MDLBEAST
Aravia
year
2022 - 2022
capabilities
Project Development
Event Production
Vendor Management
Technical Direction
Show Control
When the FIFA World Cup arrived in Qatar, the Saudi entertainment company MDLBEAST was the obvious choice to organize a series of dazzling concerts– thus, Aravia was born. TAIT collaborated with MDLBEAST to build the semi-permanent venue, and deliver 28 nights of unforgettable performances.
MDLBEAST, renowned for its game-changing music events, enlisted the TAIT team for its first major music festival outside of Saudi Arabia, aiming to create something special at Aravia Qatar. We designed and built a jaw-dropping prismatic stage inspired by the official FIFA match ball, setting the scene for an extraordinary 28-night celebration. Using state-of-the-art projection mapping, we enveloped the space in rich, dynamic colors that moved in time to the beat while pyrotechnics lit up the sky.
A star-studded lineup of 56 international and regional artists was carefully curated, including top names like David Guetta, Calvin Harris, and Steve Aoki. Beyond the music, we helped develop an environment that delivered an immersive fan experience, with elevated VIP areas offering panoramic views and an array of dining options to ensure the energy never dipped.
Aravia Qatar redefined what fan celebrations could look like, proving that innovative stage design and thoughtful cultural integration can create unforgettable experiences. Over 60,000 fans attended Aravia, joining a global celebration that captured the spirit of the World Cup and the universal language of music.
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