CW Upfront main stage with red and blue lighting
Brand Experience
Live

Valencia Production Partners

The CW Upfront

year
2006 - 2019
capabilities
Project Development
Show Development & Production
Guest Journey
Design & Engineering
Art & Design
Graphic Design & Branding
Event Production
Event Logistics & Permitting
Vendor Management
Technical Direction
Asset Coordination
Fabrication
Scenic
Videography & Photography
Production Management
Service & Support

Each year during upfront season, cable and broadcast networks compete for advertisers’ attention in New York City. For over a decade, TAIT has partnered with Valencia Production Partners to produce show-stopping live experiences for The CW Television Network that combine artistry, creativity, and technical innovation.

Year after year, we realize ever-bigger visions, seamlessly weaving stunning video innovation and next-generation lighting technology to create jaw-dropping upfronts. Our presentations create a party atmosphere that captivates crowds, drives engagement, and, most importantly, generates anticipation—helping to secure advertising contracts for The CW's upcoming programming.
Man on stage speaking during CW Upfront
Speakers on stage at CW Upfront
Theatre filled with people attending CW Upfront
Throughout our relationship, we’ve transformed premiere venues such as The NYC Center, Jazz at Lincoln Center, and the Theater at Madison Square Garden into memorable experiences. Every upfront we undertake incorporates a host of surprise-and-delight elements, including immersive experiences, celebrity appearances, and musical performances by popular artists.
CW Upfront signs out front of venue

Our innovative approach to live events has helped The CW set the bar for upfront presentations. The CW’s success in attracting advertisers and securing its place in the competitive TV landscape has been matched with praise in publications like Advertising Age, The Hollywood Reporter, AdWeek, Fortune, and Variety.

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