![Nine foot tall Swarovski crystal star](https://cdn.sanity.io/images/d1a1yw91/production/3dfdd505604774f1edf232dbfccfb3cd0483e6b0-5640x3760.jpg?rect=0,294,5640,3173&w=3840&h=2160&q=95&fit=max&auto=format&width=3840)
![Nine foot tall Swarovski crystal star](https://cdn.sanity.io/images/d1a1yw91/production/3dfdd505604774f1edf232dbfccfb3cd0483e6b0-5640x3760.jpg?rect=0,294,5640,3173&w=3840&h=2160&q=95&fit=max&auto=format&width=3840)
Brand Experience
Swarovski
Swarovski Star Holiday Kiosk
year
2018
capabilities
Project Development
Show Development & Production
Guest Journey
Environmental Design
Graphic Design & Branding
Event Production
Event Logistics & Permitting
Vendor Management
Technical Direction
Fabrication
Scenic
Videography & Photography
Production Management
During the festive season, Swarovski wanted to dazzle the denizens of New York City with a showcase dedicated to the crystal star that tops the iconic Rockefeller Center Christmas Tree. Working closely with the Rockefeller Center’s operator Tishman Speyer, TAIT embarked on a race against time to install the star and a gleaming kiosk that would immerse visitors in the holiday spirit.
![Swarovski glass pop up boutique in street with guests surrounding it](https://cdn.sanity.io/images/d1a1yw91/production/ef5000d8ead81908446b2614bc9d303a06c3ca3c-6000x4000.jpg?rect=0,313,6000,3375&w=3840&h=2160&q=95&fit=max&auto=format&width=3840)
Swarovski has supplied the Rockefeller Center’s festive crystal tree-topper every year since 2004. But for 2018, it decided to do something different, commissioning a new design from celebrated NYC architect Daniel Libeskind. The new Swarovski Star is over nine feet tall, with 70 spikes covered with three million Swarovski crystals. Lifting the 900-pound star into place would require precise engineering and careful handling – which is why Tishman Speyer called on TAIT to do the job.
![Swarovski crystal tree topper displayed in between buildings](https://cdn.sanity.io/images/d1a1yw91/production/f3391510b0c7c3bc886c5ec564f60da5306baf6e-5472x3648.jpg?w=3840&h=2560&q=95&fit=max&auto=format&width=3840)
![Swarovski glass pop up boutique with guests around it](https://cdn.sanity.io/images/d1a1yw91/production/162a2531b7b199127844634364206e3f8ab58442-5844x3896.jpg?w=3840&h=2560&q=95&fit=max&auto=format&width=3840)
![Swarovski glass pop up boutique with guests around it](https://cdn.sanity.io/images/d1a1yw91/production/c2c4c72a61cf9cd1d143f7811ee403864ba27ff0-5881x3921.jpg?w=3840&h=2560&q=95&fit=max&auto=format&width=3840)
![Swarovski glass boutique with guests shopping](https://cdn.sanity.io/images/d1a1yw91/production/071a9f01a62a3b2e5d747ecb3212237bae5fbaf1-6000x4000.jpg?w=3840&h=2560&q=95&fit=max&auto=format&width=3840)
At the same time as installing the star, TAIT constructed a 146-square-foot pop-up boutique that reflected Swarovski’s luxurious aesthetic. Like the Swarovski Star, the multi-faceted kiosk was designed by Daniel Libeskind and fabricated by Orion HD in Rhode Island.
![Swarovski glass pop up boutique](https://cdn.sanity.io/images/d1a1yw91/production/6627b385ea7b7d846e7509bc4825a3084cb5a631-5472x3648.jpg?rect=0,285,5472,3078&w=3840&h=2160&q=95&fit=max&auto=format&width=3840)
Inside its polished metal walls, visitors could view a duplicate of Libeskind’s star and buy exclusive Swarovski merchandise and holiday ornaments. Our team meticulously managed every detail of the installation, swiftly assembling the structures and bringing a touch of fuss-free festive magic to Midtown Manhattan.
![Swarovski crystal christmas tree topper on top of the Rockefeller Tree](https://cdn.sanity.io/images/d1a1yw91/production/b2e841056fb81ea5d6dc6a4836da0377be8d8017-5197x3465.jpg?rect=0,272,5197,2923&w=3840&h=2160&q=95&fit=max&auto=format&width=3840)