Nine foot tall Swarovski crystal star
Brand Experience


Swarovski Star Holiday Kiosk

Project Development
Show Development & Production
Guest Journey
Environmental Design
Graphic Design & Branding
Event Production
Event Logistics & Permitting
Vendor Management
Technical Direction
Videography & Photography
Production Management

During the festive season, Swarovski wanted to dazzle the denizens of New York City with a showcase dedicated to the crystal star that tops the iconic Rockefeller Center Christmas Tree. Working closely with the Rockefeller Center’s operator Tishman Speyer, TAIT embarked on a race against time to install the star and a gleaming kiosk that would immerse visitors in the holiday spirit.

Swarovski glass pop up boutique in street with guests surrounding it
Swarovski has supplied the Rockefeller Center’s festive crystal tree-topper every year since 2004. But for 2018, it decided to do something different, commissioning a new design from celebrated NYC architect Daniel Libeskind. The new Swarovski Star is over nine feet tall, with 70 spikes covered with three million Swarovski crystals. Lifting the 900-pound star into place would require precise engineering and careful handling – which is why Tishman Speyer called on TAIT to do the job.
Swarovski crystal tree topper displayed in between buildings
Swarovski glass pop up boutique with guests around it
Swarovski glass pop up boutique with guests around it
Swarovski glass boutique with guests shopping
At the same time as installing the star, TAIT constructed a 146-square-foot pop-up boutique that reflected Swarovski’s luxurious aesthetic. Like the Swarovski Star, the multi-faceted kiosk was designed by Daniel Libeskind and fabricated by Orion HD in Rhode Island.
Swarovski glass pop up boutique

Inside its polished metal walls, visitors could view a duplicate of Libeskind’s star and buy exclusive Swarovski merchandise and holiday ornaments. Our team meticulously managed every detail of the installation, swiftly assembling the structures and bringing a touch of fuss-free festive magic to Midtown Manhattan.

Swarovski crystal christmas tree topper on top of the Rockefeller Tree
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