Live
MDLBEAST
Formula E-Prix Diriyah Concert & Fan Zone
year
2024 - 2024
capabilities
Project Development
Event Production
Vendor Management
Technical Direction
Show Control
The pinnacle of electric motorsport, the Formula E Grand Prix, arrived in Saudi Arabia with the ambition to make a big impact. We partnered with the entertainment gurus at MDLBEAST to deliver an electric playground and fully charged after-race celebration at the Diriyah E-Prix marked by dazzling concerts performed by global music superstars.
With record-breaking acceleration and a star-studded line-up, Formula E is in pole position in the race to a cleaner future. But motorsport is about more than cars on a circuit. To build the buzz and deliver the glamor, we helped MDLBEAST transform the historic desert grounds of the UNESCO World Heritage Site in Diriyah into Formula E Fan Zone, with star-studded performances and a thrilling trophy celebration.
Outside the fan zone, guests could explore the Allianz E-Village, view prototype automobiles, and check out the cars of tomorrow. There were a multitude of shopping and dining options, along with a plaza where attendees could relax and enjoy the experience.