Formula E-Prix Diriyah concert with fireworks and large crowd


Formula E-Prix Diriyah Concert & Fan Zone

2024 - 2024
Project Development
Event Production
Vendor Management
Technical Direction
Show Control

The pinnacle of electric motorsport, the Formula E Grand Prix, arrived in Saudi Arabia with the ambition to make a big impact. We partnered with the entertainment gurus at MDLBEAST to deliver an electric playground and fully charged after-race celebration at the Diriyah E-Prix marked by dazzling concerts performed by global music superstars.

Concert attendees walking through blue LED walkway at night
Woman wearing large white light up wings while posing in front of stage
Stage with pink pyrotechnics in front of cheering crowd
With record-breaking acceleration and a star-studded line-up, Formula E is in pole position in the race to a cleaner future. But motorsport is about more than cars on a circuit. To build the buzz and deliver the glamor, we helped MDLBEAST transform the historic desert grounds of the UNESCO World Heritage Site in Diriyah into Formula E Fan Zone, with star-studded performances and a thrilling trophy celebration.
Stage with yellow pyrotechnics in front of large crowd
Two men walking through blue LED walkway
Woman in lit up costume performing in front of crowd
Outside the fan zone, guests could explore the Allianz E-Village, view prototype automobiles, and check out the cars of tomorrow. There were a multitude of shopping and dining options, along with a plaza where attendees could relax and enjoy the experience.
Guests standing in front of large screen lit up blue
Stage blowing out steam in front of large crowd

Our team tackled project management and site operations, developed site designs and layouts, and built stages with sightlines for broadcast and content integration. We bolstered bandwidth and ensured that every health and safety precaution was taken as Omicron circled the globe. This multi-sensory experience was an electric start to the new Formula E season, with heart-racing immersive entertainment that kept fans and VIPs at the edge of their seats. Action-packed entertainment helped make the Formula E-Prix Diriyah truly electrifying - and our successful partnership with MDLBEAST and Formula E continues to deliver.

Stage with fireworks in front of large crowd
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