![Sample Alt for hero component](https://cdn.sanity.io/images/d1a1yw91/production/c559127562a0620b1df0cd4e4bdaebcae7e3411c-1440x810.png?w=3840&h=2160&q=95&fit=max&auto=format&width=3840)
![Sample Alt for hero component](https://cdn.sanity.io/images/d1a1yw91/production/c559127562a0620b1df0cd4e4bdaebcae7e3411c-1440x810.png?w=3840&h=2160&q=95&fit=max&auto=format&width=3840)
Placemaking
The Grove Experience Center
year
2018
capabilities
Guest Journey
Design & Engineering
Graphics, Wayfinding, & Branding
Interactive Technology
Media
Show Control
Production Management
Integration
Programming & Training
Google was building a new center to host conversations about the future of technology and business for audiences including Google’s customers, partners, and employees. We set out to design a flexible, thought-provoking space that playfully combined sensory elements inspired by Google’s own user-focused design and technology– thus, the Grove Google Experience Center was born.
![Room at the Google Grove Experience Center with open floor and high ceilings](https://cdn.sanity.io/images/d1a1yw91/production/bc6bfe65651971d2173184ad4edf300790458a46-1440x810.png?w=3840&h=2160&q=95&fit=max&auto=format&width=3840)
![exterior of Grove Google Experience Center with glass window facade](https://cdn.sanity.io/images/d1a1yw91/production/92e9aaf2194102280a0476d2efcca134e333868e-1120x630.png?w=3840&h=2160&q=95&fit=max&auto=format&width=3840)
![hallway insight Grove Google Experience Center with circular ribbing wrapping around the space](https://cdn.sanity.io/images/d1a1yw91/production/87739d23b21abe724dd40fadb51fd8973ea3df5d-692x692.png?rect=0,69,692,554&w=3840&h=3072&q=95&fit=max&auto=format&width=3840)
![wall with digital backdrop of a green google logo](https://cdn.sanity.io/images/d1a1yw91/production/ad8d310d1a1012e922bac8182e65c02f36f77464-1120x700.png?rect=0,35,1120,630&w=3840&h=2160&q=95&fit=max&auto=format&width=3840)
The Grove blends architecture, machine learning, and artificial intelligence, and is a great place to have a new idea. Aptly named, Google’s Experience Center is a consistently themed ecosystem inspired by the sights, sounds, and aromas of the surrounding redwood forest grove. Circadian lighting, air-dispersed fragrances, and considered designs create a calm-yet-inspiring environment for days spent working, conversing, and thinking.
![indoor amphitheater with stadium seating and a small stage with a projection screen](https://cdn.sanity.io/images/d1a1yw91/production/b5a91080e3d8c6a09e5a2935c087b82def18689d-1440x810.png?w=3840&h=2160&q=95&fit=max&auto=format&width=3840)
![open room with various chairs and sitting areas](https://cdn.sanity.io/images/d1a1yw91/production/2bb4f6056b40562906ee43538489c9eab9a405a7-1120x630.png?w=3840&h=2160&q=95&fit=max&auto=format&width=3840)
![open room with a fake campsite set up](https://cdn.sanity.io/images/d1a1yw91/production/a293295d72fcc042a243a702f61a85766599f8d0-689x965.png?w=3840&h=5376&q=95&fit=max&auto=format&width=3840)
![people sitting around outside fire pit having conversations with each other](https://cdn.sanity.io/images/d1a1yw91/production/025c5ad9f34d33dcf2d47fbdac96e719772509dc-1440x810.png?w=3840&h=2160&q=95&fit=max&auto=format&width=3840)