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The Grove Experience Center

Guest Journey
Design & Engineering
Graphics, Wayfinding, & Branding
Interactive Technology
Show Control
Production Management
Programming & Training

Google was building a new center to host conversations about the future of technology and business for audiences including Google’s customers, partners, and employees. We set out to design a flexible, thought-provoking space that playfully combined sensory elements inspired by Google’s own user-focused design and technology– thus, the Grove Google Experience Center was born.

Room at the Google Grove Experience Center with open floor and high ceilings
exterior of Grove Google Experience Center with glass window facade
hallway insight Grove Google Experience Center with circular ribbing wrapping around the space
wall with digital backdrop of a green google logo
The Grove blends architecture, machine learning, and artificial intelligence, and is a great place to have a new idea. Aptly named, Google’s Experience Center is a consistently themed ecosystem inspired by the sights, sounds, and aromas of the surrounding redwood forest grove. Circadian lighting, air-dispersed fragrances, and considered designs create a calm-yet-inspiring environment for days spent working, conversing, and thinking.
indoor amphitheater with stadium seating and a small stage with a projection screen
open room with various chairs and sitting areas
open room with a fake campsite set up
people sitting around outside fire pit having conversations with each other

This harmonious, user-focused Grove Google Experience Center was exciting to design as a way to showcase Google’s position at the cutting edge of technology while also immersing guests into the Google experience.

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