taylor swift performing on stage with her image projected on screen behind her

Taylor Swift

Reputation World Tour

Show Development & Production
Design & Engineering
Technical Direction
Asset Coordination
Show Control
Service & Support

Taylor Swift has so many dedicated fans in part because she’s an incredible live performer, and the Reputation Tour served as one giant reminder of why their dedication is well-earned. She wanted to put on a show that wowed her fans like never before, and to do this she needed a stage like none other. Given our long-standing relationship, TAIT was happy to engineer a megastructure for the Reputation Stadium Tour.

view of taylor swift performing on her concert screens
For the Taylor Swift Reputation Tour, twelve massive video columns brought Swifties into the star’s world. The massive wall could bi-part or split into 48 individual screens, and it seamlessly integrated with our video Mag Deck staging. Controlled by TAIT Navigator, the LED panels could move in perfect time to the screen content, and two flying gondolas carried the artist above screaming Reputation Tour fans.
taylor swift performing, projected on stage screens
in-progress stage building featured a large snake sculpture and screens
taylor swift performing on a floating stage over audience
taylor swift's stage screens
taylor swift's stage screens

We were happy to provide much more than a stage for Taylor’s creativity yet again. The Reputation Stadium Tour grossed more than $345 million, setting the record for highest-grossing U.S. tour of all time in 2018. It was awarded Tour of the Year at the People's Choice Awards, American Music Awards, and iHeartRadio Music Awards.

Director and Lighting Designer
Baz Halpin
Assoc. Lighting Designer
Eric Marchwinski
Assoc. Director
Melissa Garcia
Video Content
Silent Productions
Tour Manager
Erica Worden
Production Designer
Tamlyn Wright
Production Manager
Arthur Kemish
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