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Location Based Experience

Zhuhai Hengqin Laisun Creative Culture City Co. Ltd.

Lionsgate Entertainment World

year

2019

capabilities

Guest Journey

Master Planning

Project Development

Art & Design

Production Management

Media

Programming & Training

Graphics, Wayfinding, & Branding

Technical Direction

Strategy

Lionsgate is responsible for some of the 21st Century’s biggest blockbuster franchises, including The Hunger Games, The Twilight Saga and the Divergent series. Its first theme park needed to be groundbreaking – so we supported the development of cutting-edge immersive attractions at a unique indoor experience center on Hengqin island in China. So, how did we make Lionsgate Entertainment World happen?

Giant sculptures guarding entrance to theme park entrance with person stood underneath

Render of a movie bar setting with people enjoying the environment and barman dressed in vintage attire

Children riding motorcycles in an immersive VR environment wearing headsets

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Lionsgate Entertainment World Zhuhai is the world’s first vertical theme park, bringing to life some of Lionsgate’s most successful film properties. Located minutes from the Macau border and spanning 22,000m2 of premium indoor space, Lionsgate Entertainment World China is one of the key attractions in Novotown, an integrated tourism and entertainment destination.

People enjoying a ride in a car at night from a Lionsgate film

Children watching explosion on projector in futuristic cinema room with 3D glasses on

Leading the creative development process, we partnered with leading theme park operator, Village Roadshow, and Oscar®-winning visual media producer, Framestore, to bring these captivating stories to life. We procured, constructed, and installed every park element, including the state-of-the-art technology required to immerse ‘eExplorers’ in their favorite movies. From the thrilling Hunger Games’ Mockingjay Flight – Rebel Escape simulator to three virtual reality experiences from Gods of Egypt, Divergent, and Twilight, the park’s packed with media-driven simulations and cinematic attractions. Guests are also transported into Lionsgate films through unique dining and retail experiences themed around these global film franchises.

Children playing VR assault course games wearing headsets and walking through a industrial environment with red lighting

The attraction also features the elaborate “media chandelier” centerpiece in the multi-story atrium. This three-story, seven-metric ton, cylindrically shaped technology and media installation features eight curved LED screens.