Impressive render of Lionsgate themed consumer experience theme park with people walking around and taking photos
Location Based Experience

Zhuhai Hengqin Laisun Creative Culture City Co. Ltd.

Lionsgate Entertainment World

Guest Journey
Master Planning
Project Development
Art & Design
Production Management
Programming & Training
Graphics, Wayfinding, & Branding
Technical Direction

Lionsgate is responsible for some of the 21st Century’s biggest blockbuster franchises, including The Hunger Games, The Twilight Saga and the Divergent series. Its first theme park needed to be groundbreaking – so we supported the development of cutting-edge immersive attractions at a unique indoor experience center on Hengqin island in China. So, how did we make Lionsgate Entertainment World happen?

Lionsgate Entertainment World Zhuhai is the world’s first vertical theme park, bringing to life some of Lionsgate’s most successful film properties. Located minutes from the Macau border and spanning 22,000m2 of premium indoor space, Lionsgate Entertainment World China is one of the key attractions in Novotown, an integrated tourism and entertainment destination.
People enjoying a ride in a car at night from a Lionsgate film
Children watching explosion on projector in futuristic cinema room with 3D glasses on
Leading the creative development process, we partnered with leading theme park operator, Village Roadshow, and Oscar®-winning visual media producer, Framestore, to bring these captivating stories to life. We procured, constructed, and installed every park element, including the state-of-the-art technology required to immerse ‘eExplorers’ in their favorite movies. From the thrilling Hunger Games’ Mockingjay Flight – Rebel Escape simulator to three virtual reality experiences from Gods of Egypt, Divergent, and Twilight, the park’s packed with media-driven simulations and cinematic attractions. Guests are also transported into Lionsgate films through unique dining and retail experiences themed around these global film franchises.
Children playing VR assault course games wearing headsets and walking through a industrial environment with red lighting
The attraction also features the elaborate “media chandelier” centerpiece in the multi-story atrium. This three-story, seven-metric ton, cylindrically shaped technology and media installation features eight curved LED screens.
Woman interacting with futuristic VR Boxing game surrounded by LED lights

Lionsgate Entertainment World is Asia’s first movie-themed indoor theme park experience. The combination of Lionsgate style and substance sets a new standard for entertainment centers in the region.

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