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Brand Experience


NBA Uniform Launch

Event Production
Technical Direction
Vendor Management
Production Management
Graphic Design & Branding
Asset Coordination

Nike were releasing new NBA uniforms that let fans track stats and connect to players in a new way. When it came time to reveal the NBA’s new Nike uniforms to the world, Nike wanted to make the moment as groundbreaking as the uniforms. To launch the game-changing Nike NBA uniforms, TAIT used our cutting edge stage automation system to bring attendees into a transformative space full of surprises.

full view of nike uniform display showcasing uniforms on mannequins with player sin uniform standing below
Over 800 influencers and media members arrived to see a massive LED wall playing video content celebrating the game’s history, ringing in the Nike NBA basketball uniform event with a fervent pulse. The air was already buzzing with excitement. Then the wall separated into 3 huge LED panels that moved around the room independently, revealing an NBA player from each team in uniform on stage.
image of audience in front of Nike uniform display and 3 large vertical screens
dynamic shot of uniform display next to screen displaying person in motion
view from audience standing in front of the Nike uniform display
image of audience in front of Nike uniform display and 3 large vertical screens
After the reveal, the room transformed into a club where Travis Scott gave a high-octane performance—completely unannounced. When the show ended influencers and press both didn’t know what to expect when TAIT technology transformed the room once again from a venue into a press pit to break down the features of the NBA’s new Nike uniforms.
basketball player surrounded by press with cameras and microphones interviewing him
room-like structure created with white tube lights surrounded by mirrored floors and walls
woman taking a selfie on the mirrored wall in room created by white tube lights

It’s exciting to work with a partner like Nike to reimagine the possibilities of what an event can be, then use emerging tools developed in-house to help pull it off. Together we literally broke down walls and used creativity and technology to turn a press event into an unforgettable experience.

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