Three people simulating sailing a ship
Brand Experience

Civic Entertainment Group, LLC (A Seacrest Global Group Company)

AMC Fear the Walking Dead

year
2016
capabilities
Strategy
Opportunity Assessment
Interactives
Media
Project Development
Show Development & Production
Guest Journey
Design & Engineering
Art & Design
Environmental Design
Graphic Design & Branding
Event Production
Event Logistics & Permitting
Vendor Management
Technical Direction
Asset Coordination
Fabrication
Scenic
Videography & Photography
Production Management
Service & Support

Standing out at Comic-Con is quite a challenge. When AMC was looking to connect with superfans of the televised series, Fear the Walking Dead, TAIT answered the call. The goal was to create an unforgettable experience that put fans in control of their fate as they navigated the challenges of a zombie-infested apocalyptic nightmare. We set about crafting a unique, interactive adventure that would bring the terrifying world of AMC’s hit spin-off franchise to life.

Set aboard a recreation of the luxury set yacht – The Abigail, fans were plunged into the post-apocalyptic, wits-testing world of Fear the Walking Dead through five distinct customized, interactive games that used RFID technology for real-time tracking. Fans navigated mind-bending spaces filled with authentic show props and bespoke pieces, facing "do-or-die" decisions that mirrored the show’s maze of plot twists. Survivors of the experience received a personalized TOPPS trading card as a memento of their survival.
White yacht named Abigail docked
Interior of yacht
Blueprint of Abigail ship

The activation became one of the most talked-about events at Comic-Con—and one of the most popular. Die-hard fans waited in line for over three hours for the chance to Fear the Walking Dead. This award-winning experience used cutting-edge tech to accurately capture the series' horrifying essence and build a personalized, immersive journey unique to each player.

Zombies posed in front of fisheye lens
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