Nike teamed up with, The Robot Company, to bring the Chosen 1s Invitational event to life, transforming the Dolby Live venue in Las Vegas into a regulation high school basketball court. Over three days, the nation’s top high school teams faced off in intense matchups, with the orchestra pit of a concert venue reimagined as the court. The challenge? Pulling off a technical fast break never attempted before, while seamlessly coordinating multiple agencies.
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TAIT stepped in and delivered a winning performance. From building the court to managing every detail of the event, TAIT brought precision and creativity to the project. They enhanced Robot’s merchandise booths, adding a fresh touch to the sidelines, and ensured every game ran like clockwork. Friends and family packed the venue to cheer on players as they competed for trophies, celebrating each victory. The event ended with a show-stopping performance by Lil Yachty, blending the excitement of sports with live entertainment.
The result was a slam dunk. Nike, and The Robot Company praised TAIT’s innovative execution and smooth coordination. By overcoming complex challenges and delivering an unforgettable experience, TAIT ensured the Chosen 1 event left a lasting mark at the intersection of basketball, culture, and entertainment.
