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Location Based Experience

Warner Bros.

Warner Bros. World Abu Dhabi

year
2018
capabilities
Guest Journey
Strategy
Master Planning
Art & Design
Design & Engineering
Graphics, Wayfinding, & Branding
Media
Vendor Management
Production Management
Asset Coordination
Show Control
Integration
Programming & Training

Warner Bros. Challenged TAIT to concept, design, and produce a global theme park destination that empowered a century of beloved stories to continue to wow audiences in a space that spans 1.65 million square feet. We partnered with Warner Bros. and Miral to create a fully immersive indoor theme park that brings audiences of all ages into the worlds they love. Read more about how we brought Warner Bros. World Abu Dhabi to life below.

Experience MARS entrance
National Geographic Channel

Mars Experience

taylor swift performing on stage with her image projected on screen behind her
Taylor Swift

Reputation World Tour

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exterior of warner bros. world in abu dhabi
gold bugs bunny statue in lobby of building
room full of people surrounded by buildings
inside street view of warner bros world in abu dhabi
We knew the Warner Bros. Abu Dhabi park had to be as imaginative as the characters and worlds that would inhabit it. Through master planning, creative development, design, implementation, and production we wanted to inspire at every stage. It was a dream to use cutting edge tools and innovative thinking to bring characters that sparked our childhood imaginations to life, and gave the Warner Bros. Abu Dhabi theme park a life of its own.
people walking on streets inside warner bros. abu dhabi
Warner Bros. Abu Dhabi brings together six discrete worlds. Guests can wander through Warner Bros. Plaza, Gotham City, Metropolis, Cartoon Junction, Bedrock, and Dynamite Gulch in one awe-inspiring day. The Abu Dhabi Warner Bros. theme park includes family-friendly interactive experiences, state-of-the-art blockbuster rides and attractions, unique live entertainment, and immersively themed restaurants and boutiques. It was a welcome challenge to design and work on all 29 experiences included in Warner Bros. World Abu Dhabi.
room with statues of superheroes
people riding amusement ride through water
batmans cave with the batmobile on an elevated platform
Scooby Doo and Shaggy posing for photo with guest in between them in front of Scooby-Doo The Museum of Mysteries

We’re excited for the opportunity to use TAIT imaginative thinking to tell timeless stories in new ways, and are happy to help bring Roadrunner, Batman, the Flintstones and more to the UAE, and help create one of Time Magazine’s 100 Greatest Places of 2018.

Credits
produced by
Thinkwell, now tait